We were tasked to create a campaign that would be extensively displayed during the CeBit exhibition and that would highlight the performance of Vodafone’s LTE network using features businesses are interested in. I was involved in inventing the look of the campaign as well as creating the digital advertising materials, such as the “AdBoards”, “AdWalks” and “AdGates” at the Düsseldorf airport.

Of course banner ads were also created, but we’ve seen those before…